Business

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Lessons on Fear and Criticism

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Last week one of my clients launched her first e-course.

About 72 hours before the first launch, we were on the phone and she asked me, "When did you know you were an expert?"

I had to take a moment to think about it, and I realized that the feeling of "expert" never really comes.

I easily have the 10,000 hours under my belt (also the bad eyesight that comes with staring at paper/computer screens for that long), I have my degree in writing (and the loans to prove it), and I my adult career is as a writer.

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The Marketing Idea That Changed Everything

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Your branding has nothing to do with you.

That's right. I said it.

I wasted so much time trying to "brand myself" and "position myself as an expert" and blah blah blah. Believe me, they're semi-important, but not as much as the marketing revelation my brain finally cracked.

First, a little background story.

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The Ultimate Guide to Storytelling on Social Media in 2013

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2013 is a tipping point.

Over the next few years, we will see companies start disappearing off social media because they failed to use it right. Up until this point, brands could butcher social media and still gain a following. This is the year when it all starts to change.

The younger generation is getting older and soon they will be calling most of the shots. Like I've said in other posts, they don't know a world without internet and they have been marketed to since they came out the womb, so they are ten steps ahead of every average marketer out there. They are taking social media by storm and if you don't understand social media from their perspective, you are going to lose.