At its core, copywriting is simple: care about the customer and use the language they use.
When someone reads copy, it shouldn’t feel like reading copy. It should flow so easily that they don’t even notice it’s a sales page.
Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?
Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure:
When you’re the best, there is no competition.
I was on the phone with a client the other day discussing an idea he has for a new site. It’s a damn good idea, and there’s a huge market for it. However, he is terrified to actually build the site because that means he’d have to *gasp* share his idea with other people in order to get it built.
This thought alone prevents him from starting at all.
Writing a landing page doesn't have to be so hard. Here's what makes them work.
Here's how to work from home without reverting to never talking to another human again.
What can you learn about sales, copywriting, and business by decluttering your entire life? Surprisingly, a lot.
Where to find a quality writer and what you should expect when you work together
Every marketer since the dawn of time has been screaming about having an email newsletter. (Yes, I’m pretty sure even when humans were in caves one of them was like, “Would you like too see my hieroglyphics every week? Sign up and get a free PDF!”)
This simple adjustment to any website can change how long readers stay on your site.
Copywriting tips for the holiday season