copywriting tips

How to Get Ideas for Your Copywriting (So You Can Stop Staring at a Blank Page)

Writing copy is different than other types of writing.

Instead of just letting things naturally flow out of your brain, you need to balance both ends of a scale where one has all the things you want to say and the other has all the things your customers care about.

When to Start A/B Testing Your Copy and Where to Start

Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?

Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure:

There's A Reason No One Buys Knock Off Legos

There's A Reason No One Buys Knock Off Legos

When you’re the best, there is no competition.

I was on the phone with a client the other day discussing an idea he has for a new site. It’s a damn good idea, and there’s a huge market for it. However, he is terrified to actually build the site because that means he’d have to *gasp* share his idea with other people in order to get it built.

This thought alone prevents him from starting at all.

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The Marketing Idea That Changed Everything

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Your branding has nothing to do with you.

That's right. I said it.

I wasted so much time trying to "brand myself" and "position myself as an expert" and blah blah blah. Believe me, they're semi-important, but not as much as the marketing revelation my brain finally cracked.

First, a little background story.