copywriting

🤖 This blog was written by AI

I'm kidding, it wasn't actually written by AI, but I want to talk about it today.

There is no doubt that AI is here. Marketers are using it in droves and to think it won't have an impact on writers is insane.

There are currently two camps of people with AI I've seen: People who think the robots are god's gift and people who hate it and think it will have zero impact on writers.

The power of the first step

We don't talk about first steps enough.

Recently, this topic has entered my mind a few times. A few of my closest friends are experiencing parenthood for the first time and babies' first steps are one of the most celebrated moments in their entire development.

It's Instagram-multiple-post-worthy for parents. It's a HUGE deal.

How to Implement Deliberate Practice as A Copywriter

When it comes to any type of career, especially creative careers, it can be hard to measure when your skills are growing. In some careers, it's clear as day, but in others, it can be vague at best to figure out your skillset.

Deliberate practice is essentially both purposeful and systematic. It's deeper than simply just practicing your craft, it's the focused effort that results in getting better.

If you've been following my content, you know I love Cal Newport. His books and blogs explained a lot of theories I had rattling in my mind but couldn't put words to. His book, So Good They Can't Ignore You, focused on a lot of topics, but one of the key parts was around this idea of deliberate practice.

Should Freelancers Charge Fixed Price Services or an Hourly Rate?

Recently, I bought a microphone so my YouTube videos can sound less like I’m trapped in someone’s dark, bone-chilling basement.

Months ago, I was excited about using it. It took over two weeks to get here and once it did I went through the entire process of setting it up only to realize it needs a power source and an extra cord.

How to Fill Your Client Pipeline (Without Having to Cold-Pitch Everyone on the Internet)

“HOW DO I GET CLIENTS” is hands-down the most common question for anyone starting a business.

You might have a website, social media profiles set up, an idea of what you want to do… but without clients, you only have a hobby.

There's A Reason No One Buys Knock Off Legos

There's A Reason No One Buys Knock Off Legos

When you’re the best, there is no competition.

I was on the phone with a client the other day discussing an idea he has for a new site. It’s a damn good idea, and there’s a huge market for it. However, he is terrified to actually build the site because that means he’d have to *gasp* share his idea with other people in order to get it built.

This thought alone prevents him from starting at all.

What I Learned About Writing By Hiking A Fourteener

When I hiked a fourteener last summer, I literally thought it was going to kill me.

In case you don't know what a fourteener is, it is a mountain that goes above 14,000 feet in elevation.

Although that experience was dreadful while it was happening, there are a lot of things I learned after completing it that relate to writing:

1. The journey up is the hardest part.