What kind of message is your company sending?
If you look around the internet, you can see that most companies don't quite have their message or voice figured out.
Check out this ad:
Did the ad even talk about the car? No. Actually if you watch the ad again, not one single word is spoken throughout the ad. Yet this video got 10 million hits only within a few days which is HUGE growth.
When I hiked a fourteener last summer, I literally thought it was going to kill me.
In case you don't know what a fourteener is, it is a mountain that goes above 14,000 feet in elevation.
Although that experience was dreadful while it was happening, there are a lot of things I learned after completing it that relate to writing:
1. The journey up is the hardest part.
Who is the most important person in your life?
If you didn't say you, we need to have a talk.
Recently, I was talking to one of my business mentors (Kadena Tate), and she said something in passing that has truly stuck with me: "Keep the main thing, the main thing."
As I thought about this, I thought about the fact that through the simple hustle of life, I constantly lose track of the "main thing".
Here is the thing that kills me about working in the internet marketing realm:
Everyone is so busy talking about tricks to social media, infographs, how to grow your blog to x in x amount of days, blah blah blah blah... We have all heard it all.
Here's the real "secret" to succeeding in this world:
GIVE A SHIT ABOUT YOUR CUSTOMERS/CLIENTS.