When you have a well-established company like Amazon, Nike, etc., you don't need to keep reminding people who you are and what you do.
For the rest of us, it's important to be clear on how you help people.
The problem, most people have fuzzy branding at the best.
Feeling productive is the best feeling.
Maybe it’s my deep immersion in American culture. Maybe it’s in my DNA - my entire family is full of workaholics.
Either way, nature or nurture, I’m a sucker for a good productivity app, tip, planner, or anything else that gives me the illusion I have everything under control.
Standing out online doesn’t need to cost an arm and a leg (plus your social security number and your first born child). Although, that’s the way a lot of business owners feel. I’ve seen far too many companies spend 5 figures on revamped branding to stand out online.
Sure, there’s something to be said for having a solid brand, but if you’re not in that position, there’s something you can do that will quickly put you ahead.
“HOW DO I GET CLIENTS” is hands-down the most common question for anyone starting a business.
You might have a website, social media profiles set up, an idea of what you want to do… but without clients, you only have a hobby.
Writing copy is different than other types of writing.
Instead of just letting things naturally flow out of your brain, you need to balance both ends of a scale where one has all the things you want to say and the other has all the things your customers care about.
The thing that makes copywriting different than other forms of writing is making people take action.
The “action” is different for every type of business and goal, but the biggest thing is getting people to go, “Yeah, I need to do this.”
When people think of freelancing, they imagine being able to wake up at any hour they want, not have to deal with a demanding boss, and basically living the dream.
However, most freelancers quickly realize this is rarely the case. Well, the sleep part is still true, but it’s rarely as easy as most people think it is.
Clients, like relationships, are not always a good fit. Here's what you need to know to make the right choice.
At its core, copywriting is simple: care about the customer and use the language they use.
When someone reads copy, it shouldn’t feel like reading copy. It should flow so easily that they don’t even notice it’s a sales page.
Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?
Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure: