The thing that makes copywriting different than other forms of writing is making people take action.
The “action” is different for every type of business and goal, but the biggest thing is getting people to go, “Yeah, I need to do this.”
When people think of freelancing, they imagine being able to wake up at any hour they want, not have to deal with a demanding boss, and basically living the dream.
However, most freelancers quickly realize this is rarely the case. Well, the sleep part is still true, but it’s rarely as easy as most people think it is.
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At its core, copywriting is simple: care about the customer and use the language they use.
When someone reads copy, it shouldn’t feel like reading copy. It should flow so easily that they don’t even notice it’s a sales page.
Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?
Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure:
When you’re the best, there is no competition.
I was on the phone with a client the other day discussing an idea he has for a new site. It’s a damn good idea, and there’s a huge market for it. However, he is terrified to actually build the site because that means he’d have to *gasp* share his idea with other people in order to get it built.
This thought alone prevents him from starting at all.
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