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There are a lot of “pros” to being a freelance writer. You get to set your own schedule, choose your own projects, and in many cases focus on work that really excites and motivates you. There are some challenges as well, however, and chief among them is marketing.
Today’s blog is straight from the heart today.
We need to talk about creating supportive environments and following your dreams. Is it gonna get ~woo woo~? Probably. But do some of you need it? Also probably.
I don’t often get personal on the ~internet~, but in order to talk about today’s topic, there are a few things that you’ll need to know about my life and where I grew up.
When it comes to succeeding with your email marketing, there’s a lot of conflicting advice out there.
Should you have a million automations? Are you even successful if your list doesn’t have a million people? Shouldn’t you be making hundreds of thousands of dollars with every email you send?
It makes it incredibly hard for businesses to measure success or have any idea if they’re doing well.
We don't talk about first steps enough.
Recently, this topic has entered my mind a few times. A few of my closest friends are experiencing parenthood for the first time and babies' first steps are one of the most celebrated moments in their entire development.
It's Instagram-multiple-post-worthy for parents. It's a HUGE deal.
When it comes to any type of career, especially creative careers, it can be hard to measure when your skills are growing. In some careers, it's clear as day, but in others, it can be vague at best to figure out your skillset.
Deliberate practice is essentially both purposeful and systematic. It's deeper than simply just practicing your craft, it's the focused effort that results in getting better.
If you've been following my content, you know I love Cal Newport. His books and blogs explained a lot of theories I had rattling in my mind but couldn't put words to. His book, So Good They Can't Ignore You, focused on a lot of topics, but one of the key parts was around this idea of deliberate practice.
Figuring out and sticking to a rate is one of the hardest parts at the beginning of a freelance journey (and, usually for even years afterwards).
On one hand, you see people in your industry comfortably charging $1,000 to even *think* about performing a service. On the other hand, you check out Upwork and see people charging $0.0000000000001 to do a day of work.
Getting clients is the bread and butter of a business, but without clients, you’re going to quickly go under.
You didn’t go into business to spend more time struggling, so you need to figure out what’s wrong if your current pipeline is empty.
Sales pages are the bread and butter of most companies. They’re where you’re essentially sitting down face to face with potential customers and explaining why they need to buy your product or service right now.
Summer is glorious. Sure, it can be a little hot (hellooooooo 100 degree days in Denver), but there's something so nice about the potential that summer brings.
If you work in almost any traditional niche, summer - and particularly August - are slow months. Of course, most people aren’t traveling right now, but it’s still just a slower traditional work month.
If you have a client from Italy, you won't hear from them for half the summer at least. (Get on board, America, please.)
A few people who have been following my YouTube channel have been asking why I switched to ConvertKit from Mailchimp.
The answer is simple: it’s my favorite email marketing platform for creators.
Through the years as a copywriter, I’ve tested almost every email marketing platform out there. I would say most of them are fine and get the job done. Write email -> send email. Done.