This simple adjustment to any website can change how long readers stay on your site.
Copywriting Tips for the Holiday Season (AKA how to not sound like EVERYONE in your inbox)
10 Simple Website Changes to Get Your Conversion Rate Out of the Gutter
You Already Have the Stories You Need and How I Sold Cookies
On Becoming A Media Company (Real Estate Agents — Feel Free to Steal This)
Gary Vaynerchuk talked about this recently: Every single one of us is a media company.
Over this past summer, I tried this theory out.
The Marketing Idea That Changed Everything
Your branding has nothing to do with you.
That's right. I said it.
I wasted so much time trying to "brand myself" and "position myself as an expert" and blah blah blah. Believe me, they're semi-important, but not as much as the marketing revelation my brain finally cracked.
First, a little background story.
Rules Are for Suckers and Other Important Things: Newsletter Opt-Ins
It's common business knowledge to not give attention to your competitors.
But I am not a big fan of rules.
Ashley Ambirge is the copywriting / marketing / vodka-drinking authority on the web. Her marketing is like crack to everyone who falls into her sales funnel because how can you not love everything she ever creates? Am I fan-girling out too hard? Probably.