Copywriting

The Endless Debate: Fixed Price Services vs Hourly Rate

Recently, I bought a microphone so my YouTube videos can sound less like I’m trapped in someone’s dark, bone-chilling basement.

Months ago, I was excited about using it. It took over two weeks to get here and once it did I went through the entire process of setting it up only to realize it needs a power source and an extra cord.

How to Stand Out Online (It's Not As Hard As You Think)

Standing out online doesn’t need to cost an arm and a leg (plus your social security number and your first born child). Although, that’s the way a lot of business owners feel. I’ve seen far too many companies spend 5 figures on revamped branding to stand out online.

Sure, there’s something to be said for having a solid brand, but if you’re not in that position, there’s something you can do that will quickly put you ahead.

How to Fill Your Client Pipeline (Without Having to Cold-Pitch Everyone on the Internet)

“HOW DO I GET CLIENTS” is hands-down the most common question for anyone starting a business.

You might have a website, social media profiles set up, an idea of what you want to do… but without clients, you only have a hobby.

How to Get Ideas for Your Copywriting (So You Can Stop Staring at a Blank Page)

Writing copy is different than other types of writing.

Instead of just letting things naturally flow out of your brain, you need to balance both ends of a scale where one has all the things you want to say and the other has all the things your customers care about.

When to Start A/B Testing Your Copy and Where to Start

Everyone has heard a story about a brand A/B testing their copy and increasing their sales ten-fold overnight, but when and how do you start?

Through the years of copywriting and testing a boatload of landing pages/sales pages/emails/call to actions, there are a few points I know for sure: