When you’re the best, there is no competition.
I was on the phone with a client the other day discussing an idea he has for a new site. It’s a damn good idea, and there’s a huge market for it. However, he is terrified to actually build the site because that means he’d have to *gasp* share his idea with other people in order to get it built.
This thought alone prevents him from starting at all.
Bad copywriting costs business owners about three billion dollars a year*.
*I made this up entirely.
But that is the number I would guess after working with hundreds of business owners, writers, and entrepreneurs.
Rarely do I ever meet someone who is actually bad at what they do, yet the clients aren't pouring in.
Accomplishing anything worthwhile requires discomfort.
I just got off the phone with someone who has been in the advertising world for a long time.
Nobody wants safe.
This is why action movies and video games sell so well, because we imagine some alternate universe where we can be brave.
